France Airport Guide

 

Friday, 2 September 2011

Vodka at Paris Charles de Gaulle airport

Vodka at Paris Charles de Gaulle airport........

Russian Standard Vodka has unveiled a global advertising and merchandising campaign in key locations to raise awareness of how vodka should taste. 

Paris Charles de Gaulle Airport Terminal 2F is currently the setting of a three-month integrated campaign in which Russian Standard Vodka, Rémy Cointreau Global Travel Retail and Aelia demonstrate to consumers ‘Vodka as it should be’. 

The set-up includes four window displays, one for each of the Russian Standard Vodka expressions: Russian Standard Original, Russian Standard Gold, Russian Standard Platinum, and Imperia. 

Floor-to-ceiling panels have been designed with dark metal effects, with the brand messages in white screen printing. There is a central spot lit glorification podium in brushed steel for each bottle, along with a description panel bearing the legend of the product. 

Tasting opportunities are being offered to travellers at
Paris Charles de Gaulle Airport Terminal 2Fduring the promotion, which will run from August through October. 

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